IMC also develops complete mailings for its clients in cooperation with its creative partners and covers everything from coming up with the initial idea to designing the mailing, having it printed and arranging for it to be sent to specific address databases. IMC is responsible for coordinating all of the individual steps. This, in turn, means that the client only has one person to deal with.
For SonoSite, a leading supplier of hand-carried ultrasound systems, we developed a special invitation to attend MEDICA, the world’s most important medical trade fair, and arranged for it to be sent to 65,000 doctors and decision-makers in hospitals.
IMC also developed a customer testimonial mailing for a client that specializes in storage solutions for SAP and distributed it to the client’s entire database to promote a new product offering.