With the help of a PR campaign entitled “On the heels of a nightmare,” IMC worked closely with Acuson, a leading ultrasound company, in communicating a breakthrough achieved by Professor Karl-Heinz Deeg from the University of Bamberg Children’s Hospital. Using a high-performance ultrasound system from Acuson, Professor Deeg discovered a leading cause of Sudden Infant Death Syndrome (SIDS).

IMC organized a major press conference and worked closely with leading medical and lay publications. This resulted in total circulation of nearly 14 million and major national television coverage.